Marketing mix of converse analyses the brand/company which covers 4ps ( product, price, place, promotion) converse marketing mix explains the since it is primarily owned by nike, it keeps a check on the pricing of competitive products produced by reebok and adidas few customers maintain that the pricing of the. However, converse doesn't seem to chart on any of the other social media platforms converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games being purchased by nike, an expert brand when it comes to social media, over a decade ago.
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The other trade names in nike inc 's portfolio are: the converse inc , hurley international, jordan brand and the nike golf the company nevertheless commenced merchandise doctrine is marketing mix the undermentioned portion of the paper discusses marketing mix of the football boots of nike.
Introduction nike is the world's renowned and leading supplier of athletic shoes and apparels it controls more than 47% of athletic shoe market with sale of us dollar 37 billion this company was founded in 1962 by bill bower man and phil knight as blue ribbon support and later on it became nike in 1978 (partlow. Converse is infusing its signature chuck taylor all-stars with nike technology to create a more comfortable and durable shoe.
In addition, nike's product mix now includes accessories and equipment, such as golf clubs these products are available under a number of brands, including nike, nike+, hurley and converse based on this element of the marketing mix, nike has succeeded to expand its product mix and address needs. Marketing mix of nike analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the nike marketing strategy nike golf, nike pro, nike blazers, air jordan, air force 1, nike dunk, air max, foamposite, etc and subsidiaries including converse, brand jordan and hurley international.
The brand in nike – marketing strategies design/r&d for new products marketing – to nike – marketing strategiesadditionally, nike's insight into their business nike 4 ps of marketing are as follows:product: nike has all range of products from sports footwear, apparel, accessoriesand equipment. Nike marketing plan nike is the most renowned supplier of athletic shoes and apparels the brand can be found everywhere, examples of its major target areas are: usa, europe, asia pacific and the americas regarding the latter, we can focus on the 4 ps of the marketing mix: shoe sellers like converse and adidas.